[random] false advertising; you should be ashamed.

[krickets]

NEW RULE:
Movies and TV Shows are no longer allowed to make posters/promos/trailers that are cooler than the actual product. That's just false advertising.

This is in no relation to me seeing 127 Hours tonight. I liked it.



ETA: Here is an unrelated example. The "right" version is actually the real DVD cover. I made the "wrong" version. With the "right" version, you have no misconceptions about what you should expect. (Go Disney!) With the "wrong" version, you're just blindsided:

RIGHT	WRONG

stock photo source