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Movies and TV Shows are no longer allowed to make posters/promos/trailers that are cooler than the actual product. That's just false advertising.
This is in no relation to me seeing 127 Hours tonight. I liked it.
ETA: Here is an unrelated example. The "right" version is actually the real DVD cover. I made the "wrong" version. With the "right" version, you have no misconceptions about what you should expect. (Go Disney!) With the "wrong" version, you're just blindsided:
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Date: 2011-02-15 06:12 am (UTC)